Trek Womens Demo is coming to town Oct 11

Join The Bike Lane at Wakefield Park on October 11 from 3-8 pm for our Trek Women’s Bike Demo.  Come out and demo the best in Trek women’s mountain and road bikes. Trek will have the demos available from 3 pm-8 pm. Also, join us for a women’s road ride at 4 pm and a women’s mountain bike ride at 6:30 pm. Bring your bike for the rides or ride a demo (you must RSVP to reserve a demo). If you plan to attend the women’s mountain bike ride please bring lights (it will be dark), or email Anne to demo lights. The road ride will be a casual 10 miles and the mountain bike ride will be a casual night ride, great for first time night riders. Don’t forget your helmet and an ID if you want to demo a bike. PLEASE RSVP to Anne at info@thebikelane.com if you would like to demo a bike for the organized mountain or road rides. If you just want to demo a bike and not go on the ride all you have to do is show up.

 

How Trek Does Custom for 09!

The New Project One- from Up The Road

At long last, here is how the new Project One program works.  On September 9th the P-One, build your custom bike site will go live.  You’ll be able to get to the P-One site from your favorite search engine or from a Madone bike page on trekbikes.com.

Design your bike beginning with the model bike you want.  Madone 6.5 (including WSD) and 6.9 will go live on the 28th.   5.2, 5.5 and TTX go live on October 15th.  From there you are free to roam.  Pick a frame color then accessorize your ride with colored tires, wheel decals, housing and bar tape colors and  your brake hood color (SRAM only).

Here are the best parts or the new Project One:  there is no price increase in the new P-One and you can have your bike in just 14 days.  You choose the frame color, your component colors even your component sizing – no up-charge, in your hands in 2 weeks.  Component sizing choices like bar width, stem length, crank length, cassette size and double, triple, compact cranks are all free to you.

There will be cost added (or subtracted) when you change component level.  If, for instance, you change from an Ultegra to a Dura-Ace grouppo or RXL to Aeolus wheels then you pay the difference.  But your dream bike still gets to you in 14 days.

Here’s the process: You can submit an order on-line or at your favorite Trek dealer (The Bike Lane, of course).  Your dealer will help you make all your sizing decisions (frame fit, stem length, etc).  Your order is processed at Trek, your bike is crafted and shipped to your dealer for final assembly.  You’ll pick up the bike and ride!

Here’s a screen grab of the develpment site we’re working on:

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The original Project One still exists but its now called Project One Signature Series.  This is palette has more expensive color options and paint schemes and the delivery times are 30+ days.  Each frame is painted by hand, one at a time and will have the artist’s signature near the drive side dropout.

The website will tell a much better story than I can describe here so check back on the 28th for a test drive.  In the meantime, enjoy these shots.

Madone_orange_white Madone_white_green P1_plum_silver

The bikes above are all new Project One bikes.  The bike below is a Signature Series bike.

Warm_fire_bike