Great Athletes Ride Trek- Melissa Stockwell

Celebrating a third consecutive World Championship!

Celebrating a third consecutive World Championship!

This October, Melissa Stockwell represented the United States in Auckland, New Zealand and defended the title she’s held for the two previous years in ITU Paratriathlon competition: World Champion. In 2008, she was a member of the US swim team that competed at the Beijing Paralympics. Representing the US as a world-class athlete is just one part of what makes Melissa an inspiration. How she got there, and the limitless positivity she carries with her every day is what makes her a true champion. Read more about Melissa and her story.  And check out her REALLY cool Madone Project One.

Melissa's Madone pays tribute to two of her great loves: America and triathlon

Melissa’s Madone pays tribute to two of her great loves: America and triathlon

How Trek Does Custom for 09!

The New Project One- from Up The Road

At long last, here is how the new Project One program works.  On September 9th the P-One, build your custom bike site will go live.  You’ll be able to get to the P-One site from your favorite search engine or from a Madone bike page on

Design your bike beginning with the model bike you want.  Madone 6.5 (including WSD) and 6.9 will go live on the 28th.   5.2, 5.5 and TTX go live on October 15th.  From there you are free to roam.  Pick a frame color then accessorize your ride with colored tires, wheel decals, housing and bar tape colors and  your brake hood color (SRAM only).

Here are the best parts or the new Project One:  there is no price increase in the new P-One and you can have your bike in just 14 days.  You choose the frame color, your component colors even your component sizing – no up-charge, in your hands in 2 weeks.  Component sizing choices like bar width, stem length, crank length, cassette size and double, triple, compact cranks are all free to you.

There will be cost added (or subtracted) when you change component level.  If, for instance, you change from an Ultegra to a Dura-Ace grouppo or RXL to Aeolus wheels then you pay the difference.  But your dream bike still gets to you in 14 days.

Here’s the process: You can submit an order on-line or at your favorite Trek dealer (The Bike Lane, of course).  Your dealer will help you make all your sizing decisions (frame fit, stem length, etc).  Your order is processed at Trek, your bike is crafted and shipped to your dealer for final assembly.  You’ll pick up the bike and ride!

Here’s a screen grab of the develpment site we’re working on:


The original Project One still exists but its now called Project One Signature Series.  This is palette has more expensive color options and paint schemes and the delivery times are 30+ days.  Each frame is painted by hand, one at a time and will have the artist’s signature near the drive side dropout.

The website will tell a much better story than I can describe here so check back on the 28th for a test drive.  In the meantime, enjoy these shots.

Madone_orange_white Madone_white_green P1_plum_silver

The bikes above are all new Project One bikes.  The bike below is a Signature Series bike.