The Success of Black Friday, Small Business Saturday, and Cyber Monday

According to network news, you would think the survival of human kind depended on the success of this past weekend and today’s Cyber Monday. Every time the news came on at our house there was a reporter standing in front of a Target or Walmart waiting to measure the crowds. Today it is all about how many people are going to pony up on Amazon.com. As a small business owner, I am excited that there is now a day for us little guys; “Small Business Saturday”. I guess the term success can mean different things to different businesses. For many businesses this weekend, success meant lots of people spending lots of money. And that is great for the economy. And I would be lying if I said that we weren’t hoping for a “successful” post Thanksgiving weekend. But for some businesses, if they did not reach their sales goals this weekend (not matter what it took), it would mean not only an unsuccessful weekend but also an unsuccessful year. After hearing this over and over on the news, I kept thinking about how The Bike Lane measures success. While we have sales goals and profit margins we try to reach, we also measure our success when we see a customer walk through our door and tell us how great they feel because they lost 20 pounds riding their new bike this year. For The Bike Lane , success comes when a customer writes us a note after we fit them to their bike telling us how thankful they are that they rode 30 miles and kept up with the “fast guys”. And success comes from us selling a kids bike to a family who is excited to start riding together. This is how The Bike Lane likes to measure success. The more customers that walk through our doors to buy bikes means that more people are riding bikes. In the end, our survival is not about one Saturday in a year. Our survival is about getting more people riding bikes. And this year, things are looking pretty successful!

Shop The Bike Lanes Small Business Saturday

SHOP SMALL SATURDAY NOVEMBER 27

join the movement and support local businesses, like The Bike Lane

After you have shopped yourself out at the big box stores on Friday save a little energy for the little guys.  Did you know that for every $100 spent at a local store, $68 stays in your community (according to research firm Civic Economics). That compares with only $43 when you shop at a chain store. Read a little more for the USA Today article about Small Business Strategies .  The  Bike Lane is the essence of America’s small business. We employ about 12 full timers at our two locations and about 30-40 employees during our peek season.  We strive to support and give back to the community in everything from our Toys for Tots Bike Fundraiser to the local non profit Trails for Youth. We also sponsor, attend, and support more than 50 cycling events throughout the year.  We won’t talk (or write) your ear off about everything we do but we can sincerely say that we not only sell bikes, we are proud members of the Northern Virginia community, and we support it whenever possible.  Whether you shop with us this Saturday, or shop elsewhere, we hope you will support a small business in your community while doing some of your holiday shopping.

ALL MEMBERS OF THE BIKE LANE FREQUENT RIDER PROGRAM WILL RECEIVE $25 OFF ANY PURCHASE OF $75 OR MORE. (discount may not be used with other coupons, club/team discounts, or gift certificates.)

NOT A MEMBER?  JOIN TODAY OR SIGN UP AT THE STORE


AMERICAN EXPRSS CARDMEMBERS CAN ENJOY EVEN BIGGER DISCOUNTS!

In honor of the first-ever Small Business Saturday,SM American Express® Cardmembers will be
rewarded for shopping small. Receive a $25 statement credit when you spend $25 or more at
participating small businesses using your registered American Express Card.
Availability is limited, so register today at facebook.com/SmallBusinessSaturday.

Smart Cycling Book Signing and Reception

 Andy Clarke, President of the League of American Bicyclists, and one of cycling’s most popular and engaging speakers will be speaking and hanging out at The Bike Lane on November 18 starting at 7 pm.

Clarke just edited a new book, Smart Cycling: Promoting Fun, Fitness and the Environment. He’ll be answering questions, signing copies of his new book, and discussing how the League is building a Bicycle Friendly America!

The book covers everything from how to get started on a bike to advanced training. It was published by Human Kinetics, and includes chapters on how to choose the right bike and gear, essential basic cycling skills, the rules of the road, maintenance and quick repairs, safety strategies, commuting and group riding. Smart Cycling is a great resource for parents, teachers, students and new and returning riders.

Join us for a little wine, cheese, and great conversation!

It’s that time of year again

The Bike Lane is raising money to buy safe high quality bikes and helmets for
the United States Marine Corps Toys for Tots Drive! 

For the last five years The Bike Lane and our customers have donated over 200 bikes and helmets to Toys for Tots.  We believe that all kids deserve the fun, freedom, and health that comes with riding a bicycle.  By giving bikes to children through the Toys for Tots program we know that the bikes will go to children who may not otherwise receive such a wonderful life changing gift.  We accept monetary donations from individuals, corporations, and matching programs.  If your business would like to help sponsor the T4T bike fundraiser please email anne@thebikelane.com.

Help us to reach our Goal of:  40  bikes and 40 helmets!

Every donation counts!

 Here is an example of what your donation can purchase:

$30     Youth Helmet
$120   12″ Kids Bike: 4-6 yr old
$160   16″ Kids Bike: 6-8 yr old
$180   20″ Kid Bike: 8-12 yr old

The Bike Lane will use 100% of your monetary donation to purchase safe high quality youth bikes and helmets at our cost. The Bike Lane will then build the bikes and get them ready for the Toys for Tots Marine Corps Collection Day at The Reston Town Center on Friday, December 10.

Make Your Donation Here

DA Leniency for Accused Hit-and-Run Driver Outrages Cycling Community

 

 

He’s getting off because he’s rich and it could affect his work. Driving down Highway 6 near Vail, Colorado, on July 3, money manager Martin Erzinger hit cyclist Steven Milo with his black Mercedes-Benz, fled the scene, and then called a mechanic, not 911, leaving Milo with injuries to his spinal cord, brain, knee, and shoulder blade. Now District Attorney Mark Hurlbert has announced he’s charging Erzinger with two misdemeanor counts, rather than felonies, because felonies would negatively impact Erzinger’s job. .. Read more  HERE