Lance’s New Trek Customized by Marc Newson2009/07/03
Featuring subtle flat black paint offset by glossy contrast details including Newson’s “Stroboscopic” rear wheel design that appears to pulse as it spins, the bike brings a new level of design sophistication to the most legendary cycling event in the world while simultaneously flying the flag of cancer awareness in Livestrong yellow.
LANCE ARMSTRONG TO RIDE TREK ART BIKE CUSTOMIZED BY RENOWNED DESIGNER MARC NEWSON IN TOUR DE FRANCE LAUNCH IN MONACO ON JULY 4
To help raise awareness for LANCE ARMSTRONG’s mission to bring heightened global attention to the cancer burden and his anti-cancer art show STAGES, which will open its doors in Paris on July 16, world-renowned designer MARC NEWSON has created a special TREK time trial art bike for Lance’s debut ride on the Tour de France on July 4 in Monaco.
Lance made history in 2005 when he rode an artist-designed Trek TTX in his final run in the Tour de France before retiring, and his return to professional racing in 2009 has been marked by a